Last November, we launched our book   Scale versus Soul . During the event, my good friend   Peter Hoogland   Hoogland was participating in a panel discussion and made an analogy that really inspired me. He described   three   ‘modes’   of how people use AI and the more I thought about it, the more I realized how it captures the gap between where most of us are and where the real transformation happens. Most people use AI as a Tool 🔨 This is where most of us are today. You u

Remember where you were when   ChatGPT launched in November 2022 ? Within 5 days it had 1 million users. Within two months, it had 100 million users.   The technology wasn't born overnight, large language models had been brewing in labs for years, but something clicked. The interface was right, the timing was right. And suddenly, everyone understood. For the past three years, AI has been building the   BRAIN : language, reasoning, vision, decision-making. Now, that brain is g

The question isn’t whether AI will change work. It already is. The real question, the one that keeps CEOs up at night, policymakers scrambling, and workers anxious, is how much  and how fast . After dozens of conversations with executives, policymakers, and technologists, I’ve identified five distinct schools of thought on where AI takes us. Each has credible advocates, compelling logic, and very different implications for how you should prepare. Let me walk you through them.

How what was once 'SCALE' becomes 'SOUL' over time Scale vs Soul, our latest book, describes the tension between efficiency and humanity: scale in the age of AI optimizes for reach, speed, and cost, while soul optimizes for meaning, presence, and emotional connection and over time, scale often matures into soul. What feels industrial and impersonal today might, with time, become meaningful and nostalgic tomorrow. And this is the core of what we call   The Milk Man Theory , th